{"id":4428,"date":"2022-02-02T15:49:49","date_gmt":"2022-02-02T14:49:49","guid":{"rendered":"https:\/\/www.entergislaved.se\/?post_type=kalender&#038;p=4428"},"modified":"2022-05-23T15:52:22","modified_gmt":"2022-05-23T13:52:22","slug":"skapa-relationer-och-affarer-pa-natet-med-digital-marknadsforing","status":"publish","type":"kalender","link":"https:\/\/www.entergislaved.se\/en\/kalender\/skapa-relationer-och-affarer-pa-natet-med-digital-marknadsforing\/","title":{"rendered":"Skapa relationer och aff\u00e4rer p\u00e5 n\u00e4tet med digital marknadsf\u00f6ring"},"content":{"rendered":"<p class=\"ingress\">Digitala aff\u00e4rer \u00e4r programmet som\u00a0riktar sig till dig som \u00e4r en etablerad f\u00f6retagare, som vill\u00a0flyga fram\u00e5t p\u00e5 nya ide\u00e9r och aff\u00e4rsm\u00f6jligheter. Har du\u00a0tankar p\u00e5 att b\u00f6rja s\u00e4lja via n\u00e4tet? Under fyra f\u00f6rmiddagar skapar du en konkret plan f\u00f6r att n\u00e5\u00a0ditt m\u00e5l och vision inom digitala aff\u00e4rer. En plan\u00a0som du direkt eller stegvis kan b\u00f6rja\u00a0jobba efter!<\/p>\n<p class=\"SPbrdtextCxSpMiddle\">Programmet p\u00e5g\u00e5r under 4 veckor. Du kommer att ta del av\u00a0individuell aff\u00e4rsutveckling, f\u00f6rel\u00e4sningar och expertkunskap. Du f\u00e5r \u00e4ven n\u00e4tverka med andra f\u00f6retag med liknande m\u00e5l och utmaningar. Med dig f\u00e5r du\u00a0kunskaper f\u00f6r att ta\u00a0dina digitala aff\u00e4rer \u00a0till n\u00e4sta niv\u00e5.<\/p>\n<p>Science Park \u00e4r en extern innovationsresurs f\u00f6r f\u00f6retag i J\u00f6nk\u00f6pings L\u00e4n som erbjuder hj\u00e4lp med att utveckla innovationer i nya produkter, tj\u00e4nster och aff\u00e4rsmodeller.<\/p>\n<h2>Vem \u00e4r du?<\/h2>\n<ul>\n<li>Din utmaning och vision involverar digital kommunikation, allt ifr\u00e5n digital annonsering, e-mail marketing, s\u00f6kmotoroptimering och till e-handel.<\/li>\n<li>Du \u00e4r engagerad och motiverad att arbeta med din vision<\/li>\n<li>Du har m\u00f6jlighet att l\u00e4gga den tid som kr\u00e4vs under programmet och avs\u00e4tta en intern resurs som ansvarar f\u00f6r implementation och det operativa arbetet efter\u00e5t<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>Vad f\u00e5r du?<\/h2>\n<h4>F\u00f6rel\u00e4sningar och workshops<\/h4>\n<ul>\n<li>Gemensamma tr\u00e4ffar under fyra f\u00f6rmiddagar f\u00f6r att ta del av f\u00f6rel\u00e4sningar inom olika relevanta omr\u00e5den.<\/li>\n<li>Underlag f\u00f6r att kunna arbeta p\u00e5 egen hand mellan f\u00f6rel\u00e4sningarna<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4>Individuell aff\u00e4rsutveckling varje vecka<\/h4>\n<ul>\n<li>Beskriva v\u00e4rdet och nyttan av ditt varum\u00e4rke och ditt erbjudande digitalt.<\/li>\n<li>Definiera\u00a0din kund, den digitala kundresan och k\u00f6pprocessen p\u00e5 n\u00e4tet.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4>Tillg\u00e5ng till Science Parks breda n\u00e4tverk<\/h4>\n<p class=\"SPbrdtext\">Vi kopplar ihop dig med experter som st\u00f6ttar\u00a0dig i utvecklingen av din e-handel.<\/p>\n<h4 class=\"SPbrdtext\">Dokument, verktyg och mallar<\/h4>\n<p class=\"SPbrdtext\">F\u00f6r fortsatt utveckling av din e-handel.<\/p>\n<p>&nbsp;<\/p>\n<h2>Programuppl\u00e4gg<\/h2>\n<h4>Torsdagen\u00a0den 24\u00a0februari kl. 10:00-12:00<\/h4>\n<ul>\n<li>Ditt nul\u00e4ge och vision<\/li>\n<li>Den digitala kundresan<\/li>\n<li>Digital marknadsf\u00f6ring fr\u00e5n ett \u00f6versiktsperspektiv<\/li>\n<li>Dina driv och hinder<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4>Onsdagen den 2\u00a0mars kl. 10:00-12:00<\/h4>\n<ul>\n<li>Varum\u00e4rke, erbjudande och kommunikation?<\/li>\n<li>Hur t\u00e4nker min kund och hur bygger jag en digital relation?<\/li>\n<li>Hj\u00e4lpa kunden fatta beslut online<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4>Torsdagen den 10 mars\u00a0kl. 10:00-12:00<\/h4>\n<ul>\n<li>Din typiska kund<\/li>\n<li>Inneh\u00e5llstrategi, content och kanalval<\/li>\n<li>Din webbplats\/e-handel<\/li>\n<li>Pratisk implementation: hur g\u00f6r jag? Annonser, retargeting, s\u00f6kmotoroptimering, e-handel, analys osv.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4>Torsdagen den 17 mars kl. 10:00-12:00<\/h4>\n<ul>\n<li>Budgetering &amp; ekonomi inom digital synlighet<\/li>\n<li>Digital analys<\/li>\n<li>Sk\u00f6ta det operativa arbetet internt<\/li>\n<li>Summering och n\u00e4sta steg<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2 class=\"SPUnderrubrik\">Praktisk information<\/h2>\n<ul>\n<li>V\u00e5ra tr\u00e4ffar kommer att ske digitalt. F\u00f6r att delta beh\u00f6ver du ha en stabil internetuppkoppling. En m\u00f6tesinbjudan kommer att skickas till din i god tid innan\u00a0programmets startdatum.<\/li>\n<li>Programmet \u00e4r kostnadsfritt.<\/li>\n<li>F\u00f6retaget\u00a0best\u00e4mmer sj\u00e4lv hur m\u00e5nga som deltar. Rekommenderat \u00e4r minst tv\u00e5 deltagare fr\u00e5n varje bolag.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>Varf\u00f6r Science Parks Digitala Aff\u00e4rer?<\/h2>\n<ul>\n<li>Vi \u00e4r en neutral akt\u00f6r utan koppling till teknik,\u00a0plattformar, konsult eller byr\u00e5tj\u00e4nster.<\/li>\n<li>Vi \u00e4r kostnadseffektiva genom att enbart ta betalt f\u00f6r externa resurser och inte v\u00e5r egen tid och kompetens<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2 class=\"SPUnderrubrik\">\u00a0Ans\u00f6kan<\/h2>\n<p>Du kan ans\u00f6ka till programmet till och med den\u00a017 februari. Antalet platser \u00e4r begr\u00e4nsade, s\u00e5 v\u00e4nta inte med din ans\u00f6kan.<\/p>\n","protected":false},"featured_media":4429,"template":"","meta":{"_acf_changed":false},"class_list":["post-4428","kalender","type-kalender","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Skapa relationer och aff\u00e4rer p\u00e5 n\u00e4tet med digital marknadsf\u00f6ring - Enter Gislaved<\/title>\n<meta name=\"description\" content=\"Digitala aff\u00e4rer \u00e4r programmet som\u00a0riktar sig till dig som \u00e4r en etablerad f\u00f6retagare, som vill\u00a0flyga fram\u00e5t p\u00e5 nya ide\u00e9r och aff\u00e4rsm\u00f6jligheter. 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